Google Favors Unique Content
A website with unique content ranks sooner than others. Creating shareable content — videos, blog posts, eBooks — means people link to your site, and Google factors those backlinks into its rankings. This is where ‘off-page optimization’ becomes part of your SEO strategy.
Off-Page Optimization
Most SEO experts agree off-page optimization, especially link building, contributes roughly 80% to any SEO campaign. The key driving force is backlinks.
The Importance of Backlinks
A backlink is essentially a vote for your page, telling search engines that other websites find your content valuable. Not every link carries equal weight, so aim for links from pages with good authority.
Here are 5 tips for easy link building:
1. Analyze Competitors — find your competitors’ backlinks using a backlink checker and pursue the major ones, as a routine practice.
2. Content, Content, Content — consistent, useful, keyword-oriented content is the best way to earn links. Post at least two new articles a week, and don’t forget title tags and meta descriptions with your target keywords.
3. Join Web 2.0 Sites — platforms like StumbleUpon, Squidoo and Tumblr let you build backlinks through unique, keyword-focused content, ideally with images or video.
4. Testimonials — give testimonials to clients and partners, including your keywords, linked back to your site.
5. Ask Your Network — business contacts, suppliers, family and friends can all provide a backlink if you ask. Links from .edu domains are especially valuable.
These are just initial strategies to build a stronger foundation — hopefully enough to help you climb toward the first position.
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